What if there was a way, outside of the traditional stock market, to become a shareholder in your favourite luxury brand or superstar? How would that work – how could that even work? European football clubs have become the first brands to realise the potential of tokenisation, giving fans the opportunity to purchase club-specific crypto tokens that rise in value, while also giving them voting rights and exclusive content, essentially making fans shareholders. So far over 24 European clubs across the five major leagues including PSG, FC Barcelona and Manchester City have
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